Baby Sports Illustrated

Here is a miniature “book” found in the library [2 by 3 inches] – a promotion/prospectus for potential advertisers, giving some sense of what this new magazine, Sports Illustrated, would be like.

What it looks like it will be like is a lot of saturated color photographs, which makes this little treasure like an artist’s book [or zine?] more than advertising ephemera.

Nerdy library trivia to give you some context: Sports Illustrated started with August 16, 1954 and [after issuing about 53 issues per year] it is still plugging along. According to Worldcat, the world’s largest largest cooperative catalog, 5,773 libraries carry it. In the 1970’s, the grade-school library in Central New York my mother was librarian of requested that she not have the swimsuit issue available on the open shelves.

This slideshow requires JavaScript.

About Deirdre Donohue

Stephanie Shuman Librarian International Center of Photography Follow on Twitter @icplibrary
This entry was posted in artists' books, Unpacking the collection, Vertical files and tagged , , , , , . Bookmark the permalink.

2 Responses to Baby Sports Illustrated

  1. Michael says:

    I’m pretty sure you can still have the Swimsuit issue be withheld from delivery if you are opposed to it.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s